The New York Times Features Link Logistics CEO on AI-Powered Decision-Making

Link Logistics CEO Luke Petherbridge recently spoke with The New York Times’ DealBook newsletter about how artificial intelligence is helping business leaders make better decisions and identify opportunities for growth.

As part of DealBook’s ongoing series, “Talking A.I. with the C.E.O.”, Petherbridge discussed how it helps Link Logistics analyze information across its nearly 500 million-square-foot portfolio and identify trends that might otherwise take significantly longer to uncover.

“Our organization is enormous, and it allows me to connect dots across our vast data sets,” Petherbridge told DealBook.

As one example, Petherbridge described how AI helps identify meaningful signals across Link Logistics’ portfolio more quickly, allowing teams to focus their attention on opportunities that merit a closer look.

“We invest in…300 to 400 submarkets. Being able to say that the signal in Northeast Dallas is highlighted green — you would eventually work that kind of thing out, but it’d take longer,” Petherbridge said.

While Link Logistics has long relied on data and analytics to inform decision-making, Petherbridge noted that AI offers an opportunity to improve precision and accelerate insights.

“We were doing all of this work,” he said. “But now we can be more precise.”

Looking ahead, Petherbridge said AI has the potential to deepen Link Logistics’ understanding of how supply chains evolve over time. By providing greater visibility into where customer networks are growing, the technology can help the company better anticipate future demand for industrial space and position its portfolio accordingly.

“Supply chain networks are like a path of travel,” Petherbridge said. “We should be able to understand where networks are growing with all our customers, and then ultimately own the right building and the right path of travel to capture that growth.”

Read the full New York Times DealBook Q&A.